7u72 Privacy Policy

Introduction and Scope

This Privacy Policy ("Policy") is issued by 7u72 ("the Platform", "we", "us", "our") and applies to all personal data collected from players and visitors who access or use the 7u72 online gaming platform at https://7u72.bet. This Policy explains what personal data we collect, the purposes for which we use it, who we may share it with, how we protect it, and the rights you hold in relation to your data.

By registering an account, making a deposit, or otherwise using the 7u72 platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree to this Policy, please do not use the platform.

This Policy should be read alongside the 7u72 Terms and Conditions, which govern your use of the platform as a whole. In the event of any conflict between this Policy and the Terms and Conditions on a data-privacy matter, this Policy shall prevail.

Personal Data We Collect

We collect personal data that you provide directly to us, data generated by your use of the platform, and in certain cases data obtained from third-party sources for verification purposes. The categories of personal data we collect include:

• Identity data: full name, date of birth, gender, and copies of government-issued identification documents submitted for KYC verification.
• Contact data: email address, phone number, and residential address (including district, division, and postal code for players in Bangladesh).
• Financial data: payment account identifiers (e.g. bKash or Nagad mobile number, bank account reference), transaction history, deposit and withdrawal records. We do not store full card numbers or mobile banking PINs.
• Technical data: IP address, device type, operating system, browser type and version, session timestamps, and geolocation data (country and city level only).
• Usage data: game history, betting activity, bonus usage, session duration, pages visited within the platform, and navigation patterns.
• Communications data: records of support tickets, live chat transcripts, email correspondence, and responses to surveys or promotions where you have voluntarily participated.

We collect only the data that is necessary for the purposes described in this Policy. Where we ask you to provide personal data and the provision is optional, we will make that clear at the point of collection.

How We Use Your Personal Data

7u72 processes your personal data for the following purposes, each of which is supported by a lawful basis:

• Account registration and management: to create your account, verify your identity, process deposits and withdrawals, and manage your ongoing relationship with the platform. Legal basis: performance of a contract.
• Regulatory compliance: to comply with anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements, and any other applicable legal or regulatory obligations. Legal basis: legal obligation.
• Fraud prevention and security: to detect and prevent fraudulent activity, multiple account abuse, and other prohibited conduct. Legal basis: legitimate interests.
• Responsible gaming: to monitor gaming activity and apply responsible gaming tools including deposit limits, session reminders, and self-exclusion where requested. Legal basis: legal obligation and legitimate interests.
• Service improvement and personalisation: to analyse usage patterns, improve platform features, personalise your experience (e.g. game recommendations), and conduct internal analytics. Legal basis: legitimate interests.

Data Retention

7u72 retains personal data only for as long as is necessary for the purposes for which it was collected, subject to any longer retention periods required by law or regulation. Our standard retention periods are as follows:

• Account data: retained for the duration of your account, and for a minimum of 5 years following account closure to meet anti-money laundering record-keeping requirements.
• Transaction records: retained for a minimum of 5 years from the date of each transaction in accordance with applicable financial regulations.
• KYC documents: retained for the duration of the account relationship plus a minimum of 5 years post-closure, or longer where required by applicable law.
• Communications and support records: retained for 3 years from the date of the last communication, unless linked to an open dispute in which case they are retained until the dispute is resolved.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where anonymisation is used, the resulting data no longer constitutes personal data and may be retained indefinitely for analytical purposes.

Your Data Rights

As a player or visitor of 7u72, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request" and a description of your request. We will respond within 30 days.

• Right of access: you may request a copy of all personal data we hold about you, along with information on how and why it is being processed.
• Right to rectification: you may request correction of any inaccurate or incomplete personal data we hold about you.
• Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to restriction of processing: you may request that we restrict processing of your data in certain circumstances, for example while a rectification request is being assessed.
• Right to object: you may object to processing carried out on the basis of legitimate interests. Where we cannot demonstrate compelling legitimate grounds that override your interests, we will cease that processing.
• Right to withdraw consent: where processing is based on your consent (e.g. marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

We will not discriminate against you for exercising any of these rights. Note that some rights are not absolute and may be subject to exceptions where, for example, we are required to retain data to comply with a legal obligation or to establish, exercise, or defend a legal claim.

Children and Age Verification

The 7u72 platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under 21. If we become aware that personal data has been collected from a person under the age of 21 without appropriate verification having been carried out, we will take steps to delete that data and close the associated account promptly.

• Age verification is conducted as part of the KYC process. Players must confirm their date of birth at registration. 7u72 reserves the right to request documentary proof of age at any time and to suspend an account pending age verification.
• If you are a parent or guardian and believe that a minor in your care has created an account on 7u72, please contact us immediately at [email protected]. We will investigate and close the account, returning any real-money balance to the depositing payment account.
• We encourage parents and guardians to use parental control software to restrict access to online gaming platforms from devices used by minors.
• 7u72 uses automated age-screening tools and manual review processes to identify and flag accounts that may belong to underage individuals. Accounts flagged by these systems are suspended immediately pending investigation.

Our commitment to keeping minors off the platform is absolute. No bonus, promotion, or financial incentive will ever be used to encourage underage registration or play.

Changes to This Privacy Policy

7u72 reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, applicable law, or platform features. Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify registered players via email or a prominent notice on the platform at least 7 days before the changes take effect.

Your continued use of the 7u72 platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated Policy. The most current version of this Policy is always available at https://7u72.bet/privacy-policy. The "Last updated" date at the top of this page indicates when the Policy was most recently revised.

Contact and Data Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u72 handles your personal data, please contact our support team at [email protected]. Please include "Privacy Enquiry" in the subject line and provide a clear description of your question or request so we can assist you efficiently. We aim to acknowledge all privacy enquiries within 48 hours on Bangladesh Standard Time business days and to provide a substantive response within 30 days.

This Privacy Policy is written in English. Where a translation is provided for the convenience of Bengali-speaking players, the English version shall prevail in the event of any inconsistency between the two versions.